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Gift Splurgers

Nielsen | Oct 27, 2015

According to the National Retail Federation, 2015 holiday sales are expected to reach an estimated $630.5 billion dollars. In order for retailers, manufacturers and shopping outlets to get their fair share of the shopping bag, it requires an understanding of the consumers who are most likely to be spending for the holidays. By examining the consumer segment of Gift Splurgers, adults 18+ who like to shower their loved ones with gifts and consider themselves spenders rather than savers, this Nielsen Scarborough infographic offers several insights for better understanding and engaging this profitable holiday shopper segment.