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Political Pairings - Key Voter Segments For 2016
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Political Pairings - Key Voter Segments 2016

Nielsen | Jun 14, 2016

This e-book examines several voter segments, Single White Females, African Americans, Non-Collegiate White Males and Millennial Hispanics, in an effort to assist campaigns, consultants and agencies in understanding more about who they are, what issues they deem most important and which media strategies will motivate them to cast their ballots at the polls.