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Nielsen Local Products

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  • Trendsetting Shoppers - Puerto Rico

    Nielsen | Nov 23, 2015

    This infographic provides insights into understanding the desirable consumer segment of Trendsetting Shoppers. Trendsetting Shoppers are adults 18+ who buy products earlier than most of their friends and ...

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  • Gift Splurgers

    Nielsen | Oct 27, 2015

    This infographic provides insights into understanding and engaging this profitable holiday shopper segment. Gift Splurgers are adults 18+ who like to shower their loved ones with gifts and consider themse ...

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  • Main Street: Not Mainstream

    Nielsen | Sep 17, 2014

    Automotive is the top spending category for smaller markets, but consumers' auto needs vary by market.

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  • Winning With Women's Wellness

    Nielsen | Jul 14, 2014

    Use this report featuring the Nielsen Scarborough MARS Healthcare Module dataset to address health issues facing women in the United States nationally and see which markets rank highest for Healthy Women a ...

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