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Nielsen Local Products

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  • Gift Splurgers

    Nielsen | Oct 27, 2015

    This infographic provides insights into understanding and engaging this profitable holiday shopper segment. Gift Splurgers are adults 18+ who like to shower their loved ones with gifts and consider themse ...

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  • Main Street: Not Mainstream

    Nielsen | Sep 17, 2014

    Automotive is the top spending category for smaller markets, but consumers' auto needs vary by market.

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