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Nielsen Local Products

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  • Ohio Early Voters

    Scarborough | Jul 19, 2012

    On Tuesday, July 17, 2012, President Obama’s campaign filed a lawsuit against Ohio’s top election officials over the swing state’s law that restricts early voting in the three days leading up to the ...

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  • A Look Into Atypical American Banking

    Scarborough | May 17, 2012

    This study further explores Superbanked and Unbanked Consumers, explaining marketing strategies that might be most effective when targeting these groups.

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  • MLB Fans

    Scarborough | Apr 3, 2012

    Scarborough Sports Marketing illustrates how MLB-related marketing campaigns can cultivate lifelong affinity from young fans.

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  • Automotive

    Scarborough | Mar 7, 2012

    Scarborough highlights the return of the domestic automotive industry.

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  • A Look at the American Auto Market

    Scarborough | Mar 7, 2012

    This study examines the essential details about Domestic New Vehicle Owners and provides ideas for how to target consumers like them.

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  • Super Tuesday

    Scarborough | Mar 6, 2012

    Scarborough profiles Republican Voters, who make up more than one-quarter (28%) of the American adult population and they are a key piece of the GOP voter block.

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  • Giants v. Patriots

    Scarborough | Feb 2, 2012

    Scarborough Sports Marketing identifies the football fans in the New York and Boston local markets.

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  • New Year's Resolutions

    Scarborough | Dec 22, 2011

    Scarborough identifies seven categories for potential New Year's resolutions including Voting, Financial, Technology, Fitness, Education, Eco-Friendly and Travel.

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