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Nielsen Local Products

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  • Newspapers Reach Shoppers and Spenders (Retail)

    Nielsen | Apr 12, 2016

    Both in print and online newspapers reach over 58% of shoppers and spenders across numerous retail categories.

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  • Trendsetting Shoppers - Puerto Rico

    Nielsen | Nov 23, 2015

    This infographic provides insights into understanding the desirable consumer segment of Trendsetting Shoppers. Trendsetting Shoppers are adults 18+ who buy products earlier than most of their friends and ...

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  • Gift Splurgers

    Nielsen | Oct 27, 2015

    This infographic provides insights into understanding and engaging this profitable holiday shopper segment. Gift Splurgers are adults 18+ who like to shower their loved ones with gifts and consider themse ...

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  • Main Street: Not Mainstream

    Nielsen | Sep 17, 2014

    Automotive is the top spending category for smaller markets, but consumers' auto needs vary by market.

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  • Winning With Women's Wellness

    Nielsen | Jul 14, 2014

    Use this report featuring the Nielsen Scarborough MARS Healthcare Module dataset to address health issues facing women in the United States nationally and see which markets rank highest for Healthy Women a ...

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  • Local Watch Report- PBS Edition

    Nielsen | May 12, 2014

    Like many other media outlets, PBS content can be accessed almost anywhere at any time. It is critical to better understand consumer behavior regarding where people are most likely connecting with PBS.

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  • Mobile Ad-Friendly Shoppers

    Scarborough | Mar 17, 2014

    Use this report to identify consumers who are open to the idea of mobile outreach.

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  • Scarborough Newspaper Penetration Report

    Scarborough | Feb 18, 2014

    Whether you are planning or buying local media, an in-depth look into the newspaper readership of your target markets is a crucial asset to building your outreach strategy.

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