Millennial Major League Baseball Fans
Scarborough | Apr 3, 2012
This infographic from Scarborough Sports Marketing reveals that there is ample opportunity to turn young fans into lifelong MLB enthusiasts as 44% of Millennials are MLB Fans.
Applying the Report
Category market analysis
Use this report to understand more about how to reach Millennial MLB fans.
SOURCE: Scarborough USA+ Release 2, 2011. *Scarborough de nes the American generations as Millennials (age 18-29), Generation X (30-44), Baby Boomers (45-64) and the Silent Generation (65+). Fans: Adults (age 18+) who say they are “very, somewhat or a little bit” interested in a given sport.
Avid Fans: Adults (age 18+) who say they are “very” interested in a given sport.