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Winning With Women's Wellness

Nielsen | Jul 14, 2014

This infographic illustrates how to craft effective marketing and advertising efforts for maximum reach, resonance and return on investment, marketers must understand what health issues women face and what motivates them to act. This infographic, featuring data from the Nielsen Scarborough MARS Healthcare Module examines U.S. women age 18+ overall as well as specific insights for Healthy Women and Women Wanting Wellness.

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The data in this infographic compares refers to all U.S. women, age 18+ and also compares Healthy women (defined as women who consider their health to be very good or excellent) and Women Wanting Wellness (defined as women who consider their health to be fair or poor) to U.S. women overall. SOURCE: Nielsen Scarborough MARS Healthcare Module, USA+ Study, Release 2, 2013.