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Nielsen Local Free Market Highlights

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  • Local Watch Report- PBS Edition

    Nielsen | May 12, 2014

    Like many other media outlets, PBS content can be accessed almost anywhere at any time. It is critical to better understand consumer behavior regarding where people are most likely connecting with PBS.

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  • 10 Ways to Make Smarter Bets on Casino Visitors

    | Sep 25, 2013

    This report brings you the state of current Casino Visitors nationally so you can understand their gambling habits, airline preferences and how to appeal to them with targeted prizes.

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  • OMG! Is Your Medium Reaching Millennials?

    Scarborough | Nov 15, 2012

    In addition to the database of Millennial research used, Scarborough interviewed Millennial staffers whose thoughts and opinions are featured throughout the study. 

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  • A Look Into Atypical American Banking

    Scarborough | May 17, 2012

    This study further explores Superbanked and Unbanked Consumers, explaining marketing strategies that might be most effective when targeting these groups.

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  • A Look at the American Auto Market

    Scarborough | Mar 7, 2012

    This study examines the essential details about Domestic New Vehicle Owners and provides ideas for how to target consumers like them.

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  • All About the Super Greenies

    Scarborough | Aug 4, 2011

    Marketers have taken notice of the green movement by offering more green-focused goods and services.

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