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Trendsetting Shoppers - Puerto Rico

Nielsen | Nov 23, 2015

Who are the shoppers that determine the next big trend in retail? Finding and engaging the earlier adopters of new products can be the key to a successful product launch. Not only do those consumers buy the products for themselves but many others look to them as trusted advisors on their purchases. This infographic offers insights into understanding the Trendsetting Shopper as well as recommendations on what messaging will resonate with them and how to best reach them.