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Scarborough Default Category

Mobile Ad-Friendly Shoppers

Report Format



Mobile, Smartphone, Tablet, Internet, Advertising, Ads, Retail



Mobile Ad-Friendly Shoppers

Scarborough | Mar 17, 2014

This infographic illustrates how brands and agencies can reach their audiences even more directly than ever before through mobile outreach. How do you know if your consumer base is open to mobile advertising? Scarborough analyzes Mobile Ad-Friendly Shoppers; who they are, what changes they're anticipating in the coming year, how you can reach them via social and traditional media, and how their local flavor influences their attitudes.

Applying the Report

Category market analysis

Use this report to better understand Mobile Ad-Friendly Shoppers; adults who used smartphones or tablets in the past 30 days for shopping and agree they'd be willing to receive ads on their phone in exchange for services, or disagree that ads on phones are annoying.

Report Details:

The data in this report compares Mobile Ad-Friendly Shoppers to all Mobile Americans (adults who own a smartphone or tablet). SOURCE: Scarborough USA+ Study, Release 2, 2013 - GfK MRI Attitudinal Insights Module.