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Giants v. Patriots

Giants and Patriots Fans Divided by Teams and Interests

Scarborough | Feb 2, 2012

This infographic highlights the outreach opportunities the Super Bowl presents to marketers and advertisers looking to reach sports fans nationally and in local markets.

Applying the Report

Category market analysis

Super Bowl advertising becomes a bigger spectacle and can demand a higher price point each year thanks to the audience it brings in. Advertisers get the benefit of a national event, while maintaining the ability to target and tailor their messages to the lifestyle differences across the local markets competing.

Report Details:

SOURCE: Scarborough USA+ Study, Boston 2011 Release 2 and New York 2011 Release 2. Giants Fans are adult residents of the New York DMA who have watched, attended or listened to a Giants game in the past 12 months. Patriots Fans are adult residents of the Boston DMA who have watched, attended or listened to a Patriots game in the past 12 months.