Retail Trends & Statistics

Scarborough’s comprehensive retail market research trends including the most common stores, items purchased, amount spent, gift card and catalog statistics provide insights to help planning and marketing efforts. Below is a complete list of Scarborough’s retail trends, statistics and consumer market research measurements.

CLOTHING STORES SHOPPED/PURCHASED PAST 3 MONTHS

SHOPPING CENTERS/MALLS SHOPPED

• Mall Media Reach/Frequency
• Past 30 Days
• Past 3 Months

MAJOR STORES

• Shopped
• Past 30 Days
• Past 3 Months
• Purchased
• Past 30 Days

STORES SHOPPED/USED SERVICES PAST 3 MONTHS & PAST 12 MONTHS

• Books
• Bridal
• Costume Jewelry
• Day Spa
• Dry Cleaner
• Fine Jewelry
• Florists
• Games/Toys
• Home Accessories
• Music/Video
• Office Supplies/Services
• Pet Supplies
• Other

STORES SHOPPED PAST 3 MONTHS

• Shoes/Sneakers/Footwear
• Sporting Goods

ONLINE SHOPPING

• Amount Spent Past Year
• Items Shopped/Purchased Past Year

PLACES SHOPPED/Places Shopped/Purchased Computer Hardware/Software Past 12 Months*

PLACES VIEWED DIGITAL VIDEO DISPLAYS IN PAST 6 MONTHS AND PAST 30 DAYS

DIRECT MAIL PAST 12 MONTHS (Advertising/Mail Order Catalog)

• Number of Times Purchased
• Merchandise or Services Bought

ITEMS PURCHASED & AMOUNT SPENT PAST 12 MONTHS

• Athletic Shoes
• Children’s Clothing
• Cosmetics/Perfumes/Skin Care
• Costume Jewelry
• Fine Jewelry
• Infants’ Clothing
• Men’s Business Clothing
• Men’s Casual Clothing
• Men’s Shoes
• Sports Equipment
• Women’s Business Clothing
• Women’s Casual Clothing
• Women’s Shoes
• Other Athletic Clothing

SPORTS APPAREL WITH TEAM/LEAGUE LOGOS BOUGHT PAST 12 MONTHS

* Household Measurements

‡Dads are men age 18+ who have one or more children living in the household.

See Also: Digital & Internet