Finally having the time to travel. Seeing the grandkids more. Fussing in the garden. Taking up swimming. These are some of the things that come to mind when one thinks about turning 65 in America. But almost five million adults at retirement age are opting to continue working, according to Scarborough. And the financial profile of these “Retired for Hire” consumers reveals robust investments.
Adults age 65 and older, who are still working full-time or part-time, are slightly more likely than the average adult to have an annual household income of $150K +. They are more likely to own a second home and to utilize a wide variety of financial services – from investment vehicles such as: CDs, IRAs and Money Market Accounts to personal services such as: full-service stockbrokers, accountants and financial planners.
MAKE THE DATA YOUR WAY.
Look into Scarborough information on media usage, localism and shopping behaviors, and tell your story, or your client’s brand’s story.
Retired for Hire & Your Business:
- Bring in LOCAL Retired for Hire retail business with insight on their shopping habits.
- Analyze Retired for Hire MEDIA PATTERNS and consider strategies for growing share.
Recreate your own Retired for Hire analysis!
Just select those adults who are over the age of 65 and working full-time or part-time. Then analyze against media usage, retail patterns, or anything else in the Scarborough database. Good Luck!