Revolutionize! The 2005 Scarborough Sales, Research and Marketing Conference (SSRM)

Friday, August 5, 2005
	Jump to: Tuesday \| Wednesday\| Thursday Download a PDF of the entire 2005 SSRM agenda
8:30a	Breakfast
9:00a	Profiling with Scarborough – Reaching Your Customers and Understanding the Competition Todd Ervin, senior manager, primary market research for Nextel, about what this leading telecommunications company has done to enhance its customer profiling capabilities. Todd will share how to apply these insights to your marketing strategy and increase the ROI for your marketing efforts.
10:15a-12:00p	WORKSHOPS Newspaper Workshop Multi-media Selling PDF File - 1.52MB In this interactive workshop, you will learn how to better position your paper. Scarborough now offers individual newspaper website readership information. This session will review ways to tap into these measurements and how you can bring it to your sales team. PRIME NExT Newspaper Applications PDF File - 598KB Sure, you know PRIME, but do you fully understand how to apply the latest in-depth newspaper information to your business? The newest software features and applications will be demonstrated during this session. Broadcast TV Workshop PDF File - 1.04MB Explore all the different and innovative ways that Scarborough data can be used throughout a TV station. See presentations and one-sheet examples spanning across non-traditional categories to compelling maps to cross-departmental research. Learn from these seasoned Scarborough users who will share their successes for designing and implementing presentations. Examples will include presentations not only for sales, but also for News, Promotions, Creative, Political, VALS, Reality TV, MapPoint, and others.

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