BREAKOUT #4

Now What?
PDF File - 2.12MB
What is your plan B when you aren't #1 for a specific category or advertiser? How can you best illustrate the value of your viewer? What do you do when the advertiser you have a meeting with isn't specifically listed in Scarborough? There are scores of ways to show the value of your viewer when you encounter one of these obstacles. Attend this breakout session to help you think-outside the box and become a creative Scarborough thinker, and write your Plan B!
- Broadcast TV -

Lost In Translation
PDF File - 901KB
In this encore session from the 2004 SSRM, you will learn how to make the Scarborough data come alive and tell a story. While you are a pro at reading Scarborough reports and knowing exactly what the numbers mean, do you know what happens when the reports leave your hands? How can you be sure that the true meaning is not lost in translation? In this beginner level session, we will provide a road map on how to explain data in a language that everyone is sure to understand.
- Broadcast TV, Cable TV, Newspaper, Outdoor, Radio -
(Beginner Level Session)

Money Talks-Is Your Client Listening
PDF File - 3.56MB
What is the spending power of your target market? Show your clients and prospects the best ways to identify and reach their most lucrative prospective customers. Attend this meaningful session to discover one of the most powerful Scarborough data applications--purchasing power. Using these compelling reports, you can speak in the universal language of money to express the value of your media outlet in dollars and cents.
- Broadcast TV, Cable TV, Newspaper, Outdoor, Radio -

Targeting Today's Gay consumer
In the US today, Gay/Lesbian consumers account for about as much spending power as Hispanic or African-American consumers. In this session we'll explore some data and insights on this growing niche market pulled from the OpusComm G/L Census. In addition, we will discuss some marketing strategies for effectively targeting the segment
- Broadcast TV, Cable TV, Newspaper, Outdoor, Radio, Marketer -

There is No Off-Season/Recap Tips
PDF File - 3.50MB
Reaching out to your fans year round can increase fan avidity and keep your brand top-of-mind for advertisers. Join this session to learn unique ideas for reaching out to your fans while they are not primarily engaged in your sport and partner with your advertisers in continuous marketing campaigns. Additionally, sharpen your skills on incorporating Scarborough into your Sponsor Summit.
- Sports -

Getting Advertisers and Marteters Primed for PRIME NExT
PDF File - 716KB
PRIME NExT is a powerful data analysis tool for marketers to gain insights into consumer behavior. Join this session led by Scarborough Advertiser Marketing training specialists and Maria De Lorenzis, Scarborough's Director of Product Management. Learn how to harness the power of PRIME NExT and how features and applications can add value to your strategies.
- Marketer -

BREAKOUT #5

Are You the Next "Apprentice"?
Do you have what it takes to compete in Scarborough's Apprentice competition? But here you aren't competing for a job – you're competing for a share of the buy! Participants in this session will take part in an Apprentice-style game, and will need to bring a pitch to a marketer. The winner gets a prize. Good luck!
- Broadcast TV, Cable TV, Outdoor -

Where You Stand is What You See: Data Visualization Skills
PDF File - 853KB
How do you visualize data? How do your clients? During this workshop, learn about how people perceive things differently – especially complex data. Attendees will acquire new skills for presenting information in a way that will resonate better with their audience.
- All -

Negotiation Skills: Closing the Deal
Achieve better day-to-day outcomes, enhance your leadership skills, and become more proficient in decision making during this interactive workshop. Kathi Graham-Leviss from XB Coaching will give you new tools for maximizing negotiating outcomes and inventing new avenues whereby you and your client benefit. SSRM attendees at every level will learn ways to deal with the complex problems they face every day.
- All -

You Don't Understand a Thing About Me
PDF File - 6.54MB
Identify today's top advertising categories and learn how to better target them during this session. Josh Chasin from Warp Speed Marketing helps you uncover prospecting techniques. This session will be filled with Scarborough insights on hot topics in business today – information you can apply to your own presentations.
- Broadcast TV, Cable TV, Newspaper, Outdoor, Radio -

Scarborough Sports Marketing Hall of Fame
[Pres. One] [Pres. Two] [Pres. Three] [Pres. Four]
PDF File - 731KB/1.84MB/39KB/1.47MB
Want insider ideas on how to apply Scarborough information in a creative, effective way? During this workshop, your colleagues will share their best practices. Learn new ways to use Scarborough to increase ticket sales, corporate partnership sales and renewals, media planning and sponsor re-caps.
- Sports -

Successfully Integrating Scarborough Into Your Organization
How do you engage your entire organization in applying research insights? Brandon Jaffuel, Strategic Sales Solution Manager, E. & J. Gallo Winery, will discuss how Gallo is integrating Scarborough across their organization, and will highlight the successes they've experienced as a result. This presentation will give you new tools and ideas for how you can better leverage Scarborough insights at your company.
- Marketer -

BREAKOUT #6

Negotiation Skills: Closing the deal(repeat)
Achieve better day-to-day outcomes, enhance your leadership skills, and become more proficient in decision making during this interactive workshop. Kathi Graham-Leviss from XB Coaching will give you new tools for maximizing negotiating outcomes and inventing new avenues whereby you and your client benefit. SSRM attendees at every level will learn ways to deal with the complex problems they face every day.
- All -

Create Custom Circulation and Advertising Applications
[Pres. One] [Pres. Two]
PDF File - 463KB/5.93MB
Apply Scarborough insights to your circulation and advertising, and better understand the audience of your paper. During this workshop, attendees will learn how they can combine subscriber information with Scarborough insights to create more targeted advertising applications.
- Newspaper -

Extreme Makeover: The Research Edition
PDF File - 13.5MB
ABC's Extreme Makeover Home Edition is known for renovating houses so they're new and fresh for their families, but, at the same time, true to the family's history and personality. Apply this concept to your next sales pitch. Learn about your customers using Scarborough insights, and solicit the "big reveal" reaction Extreme Makeover is known for during your next presentation.
- Broadcast TV -

Recent Cable Initiatives: What does this mean for the MSO?
PDF File - 1.29MB
What types of consumer research products and services are available for spot cable? What initiatives can you take advantage of today? This session will reveal details of Scarborough's custom re-contact studies and mid-market initiatives, now available to cable.
- Cable TV -

Turning Segments into Targets
PDF File - 1.54MB
Today's database applications have revolutionized the way marketers engage in CRM. During this session, hear about how one marketer created a unique CRM application through bringing together customer information with other market research. Hear how you can tap into this remarkable resource for your next CRM project.
- Marketer -