 |
|
| MARKET |
WAVE |
RELEASE I |
RELEASE II |
| Albany, NY |
R |
4/23 |
10/22 |
| Albuquerque, NM |
B |
5/28 |
11/25 |
| Atlanta, GA |
R |
4/9 |
10/8 |
| Austin, TX |
B |
5/28 |
11/25 |
| Bakersfield, CA |
B |
5/28 |
11/25 |
| Baltimore, MD |
W |
4/30 |
10/29 |
| Birmingham, AL |
W |
5/14 |
11/12 |
| Boston, MA |
W |
5/21 |
11/19 |
| Buffalo, NY |
B |
5/28 |
11/25 |
| Charleston, WV |
B |
6/25 |
12/23 |
| Charlotte, NC |
W |
4/30 |
10/29 |
| Chattanooga, TN |
B |
6/25 |
12/23 |
| Chicago, IL |
W |
4/30 |
10/29 |
| Cincinnati, OH |
W |
5/14 |
11/12 |
| Cleveland, OH |
W |
4/30 |
10/29 |
| Colorado Springs, CO |
B |
5/28 |
11/25 |
| Columbus, OH |
B |
5/28 |
11/25 |
| Dallas/Ft. Worth, TX |
W |
5/7 |
11/5 |
| Dayton, OH |
B |
6/4 |
12/3 |
| Denver, CO |
W |
4/23 |
10/22 |
| Des Moines, IA |
W |
5/7 |
11/5 |
| Detroit, MI |
R |
4/2 |
10/1 |
| El Paso, TX |
W |
4/30 |
10/29 |
| Flint/Saginaw, MI |
B |
6/25 |
12/23 |
| Fort Myers, FL |
R |
4/16 |
10/15 |
| Fresno, CA |
R |
4/2 |
10/1 |
| Grand Rapids, MI |
B |
6/4 |
12/3 |
| Green Bay, WI |
B |
6/25 |
12/23 |
| Greensboro, NC |
B |
6/4 |
12/3 |
| Greenville, SC |
B |
6/4 |
12/3 |
| Harlingen/McAllen, TX |
R |
4/2 |
10/1 |
| Harrisburg, PA |
B |
6/11 |
12/10 |
| Hartford, CT |
R |
4/16 |
10/15 |
| Honolulu, HI |
B |
6/4 |
12/3 |
| Houston, TX |
W |
5/7 |
11/5 |
| Indianapolis, IN |
R |
4/16 |
10/15 |
| Jacksonville, FL |
B |
6/11 |
12/10 |
| Kansas City, MO |
W |
5/7 |
11/5 |
| Knoxville, TN |
B |
6/18 |
12/17 |
| Las Vegas, NV |
B |
5/28 |
11/25 |
| Lexington, KY |
B |
6/25 |
12/23 |
| Little Rock, AR |
B |
6/25 |
12/23 |
| Los Angeles, CA |
R |
4/2 |
10/1 |
| Louisville, KY |
B |
6/11 |
12/10 |
| Memphis, TN |
B |
6/18 |
12/17 |
| Miami, FL |
R |
4/9 |
10/8 |
| Milwaukee, WI |
R |
4/16 |
10/15 |
| Minneapolis/St. Paul, MN |
R |
4/16 |
10/15 |
| Mobile, AL/Pensacola, FL |
B |
5/21 |
11/19 |
| Nashville, TN |
R |
4/23 |
10/22 |
| New Orleans, LA |
B |
5/21 |
11/19 |
| New York, NY |
W |
5/7 |
11/5 |
| Norfolk, VA |
W |
5/21 |
11/19 |
| Oklahoma City, OK |
B |
6/18 |
12/17 |
| Orlando, FL |
R |
4/9 |
10/8 |
| Philadelphia, PA |
R |
4/16 |
10/15 |
| Phoenix, AZ |
R |
4/2 |
10/1 |
| Pittsburgh, PA |
W |
5/7 |
11/5 |
| Portland, OR |
W |
4/30 |
10/29 |
| Providence, RI |
B |
6/11 |
12/10 |
| Raleigh/Durham, NC |
B |
6/11 |
12/10 |
| Richmond, VA |
B |
6/4 |
12/3 |
| Roanoke, VA |
R |
4/23 |
10/22 |
| Rochester, NY |
R |
4/23 |
10/22 |
| Sacramento, CA |
W |
5/7 |
11/5 |
| Salt Lake City, UT |
R |
4/9 |
10/8 |
| San Antonio, TX |
R |
4/2 |
10/1 |
| San Diego, CA |
R |
4/2 |
10/1 |
| San Francisco, CA |
R |
4/23 |
10/22 |
| Seattle, WA |
W |
4/30 |
10/29 |
| Spokane, WA |
W |
5/21 |
11/19 |
| St. Louis, MO |
R |
4/23 |
10/22 |
| Syracuse, NY |
B |
6/11 |
12/10 |
| Tampa, FL |
R |
4/9 |
10/8 |
| Toledo, OH |
B |
6/18 |
12/17 |
| Tucson, AZ |
R |
4/9 |
10/8 |
| Tulsa, OK |
W |
5/14 |
11/12 |
| Washington, D.C. |
W |
5/14 |
11/12 |
| West Palm Beach, FL |
R |
4/9 |
10/8 |
| Wichita, KS |
R |
4/16 |
10/15 |
| Wilkes-Barre, PA |
B |
6/25 |
12/23 |
Fieldwork Dates
Data is released twice a year for all Scarborough markets. Each release is a rolling 12-month average of the current and previous six months of fieldwork. Data for the 2009 Scarborough Survey included fieldwork from the following time periods:
| Release I, 2009 (12 months) |
|
| Red Wave |
2/5/2008-1/10/2009 |
| White Wave |
3/4/2008-2/7/2009 |
| Blue / Green Wave |
4/1/2008-3/7/2009 |
| |
|
| Release II, 2009 (12 months) |
|
| Red Wave |
8/5/2008-7/11/2009 |
| White Wave |
9/3/2008-8/8/2009 |
| Blue / Green Wave |
9/30/2008-9/5/2009 |
Scarborough data is delivered via electronic
database twice a year.
NOTE: The Green Wave is made up of the DMAs not covered in the 81 local market syndicated studies. The Green Wave interviews are used to make up the balance of U.S. for the Scarborough USA+ study.
Prior to the Release 1 2009 interviewing period, the
Green Wave was fielded along with the Blue Wave. However, starting in Release 1 2009, the Green Wave
is fielded with the White Wave. |
|
|
