Multi-Market Database
This database aggregates Scarborough's 77 local markets measured allowing media and marketing professionals to look in-depth at consumer patterns, specific brands and stores that are common in two or more markets. Additionally, you can create custom CBSA/DMA geographies.
| RELEASE I 2010 [2/5/09-3/6/10] |
RELEASE II 2010 [8/4/09-9/4/10] |
| 8/5/2010 |
2/3/2011 |
Scarborough USA+
Scarborough's national database provides users insights into the demographic, shopping, media and lifestyle activities that define the American consumer. With over 210,000 adults surveyed, you can drill down to the local level to compare and contrast local and regional nuances against the national average.
| RELEASE I 2010 [2/5/09-3/6/10] |
RELEASE II 2010 [8/4/09-9/4/10] |
| 8/19/2010 |
2/17/2011 |
Hispanic Studies (Ciudad Hispana de Scarborough)
Ciudad Hispana de Scarborough, the “Hispanic City of Scarborough,” helps marketers and media distinguish Hispanic consumers. With a sample size of nearly 35,000 Hispanics, Scarborough enables precise and granular analyses of this consumer group’s retail shopping patterns, media usage and lifestyle behaviors.
Local Market Hispanic Studies
| MARKET |
WAVE |
RELEASE I |
RELEASE II |
| Chicago, IL |
B |
6/10 |
12/9 |
| Dallas, TX |
B |
6/17 |
12/16 |
| Fresno, CA |
W |
5/20 |
11/18 |
| Houston, TX |
B |
6/17 |
12/16 |
| Los Angeles, CA |
R |
4/15 |
10/14 |
| Miami, FL |
R |
4/15 |
10/14 |
| New York, NY |
B |
6/17 |
12/16 |
| Phoenix, AZ |
W |
5/20 |
11/18 |
| Sacramento, CA |
B |
6/17 |
12/16 |
| San Antonio, TX |
W |
5/20 |
11/18 |
| San Francisco, CA |
B |
6/3 |
12/2 |
Hispanic Multi-Market Studies
| RELEASE I 2010 |
RELEASE II 2010 |
| 9/16/2010 |
3/17/2011 |
|
