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Multi-Market Database
This database aggregates Scarborough's 81 local markets measured allowing media and marketing professionals to look in-depth at consumer patterns, specific brands and stores that are common in two or more markets. Additionally, you can create cutsom CBSA/DMA geographics.
| RELEASE II 2007 |
RELEASE I 2008 |
RELEASE II 2008 |
| 2/14/2008 |
8/14/2008 |
2/5/2009 |
Scarborough USA+
Scarborough's national database provides users insights into the demographic, shopping, media and lifestyle activiites that define the American consumer. With over 210,000 adults surveyed, you can drill down to the local level to compare and contrast local and regional nuances against the national average.
| RELEASE II 2007 |
RELEASE I 2008 |
RELEASE II 2008 |
| 2/28/2008 |
8/28/2008 |
2/19/2009 |
Hispanic Studies (Ciudad Hispana de Scarborough)
Ciudad Hispana de Scarborough, "The Hispanic City of Scarborough," helps marketers and media distinguish Hispanic consumers. With a sample size that exceeds 33,000 Hispanics, Scarborough enables precise and granular analyses of this consumer group's retail shopping patterns, media usage and lifestyle behaviors.
Local Market Hispanic Studies
| MARKET |
WAVE |
RELEASE I |
RELEASE II |
| Chicago, IL |
W |
6/12 |
12/11 |
| Dallas, TX |
W |
6/19 |
12/18 |
| Fresno, CA |
R |
5/15 |
11/13 |
| Houston, TX |
W |
6/19 |
12/18 |
| New York, NY |
W |
6/19 |
12/18 |
| Phoenix, AZ |
R |
5/15 |
11/13 |
| Sacramento, CA |
W |
6/19 |
12/18 |
| San Antonio, TX |
R |
5/15 |
11/13 |
| San Francisco, CA |
R |
6/5 |
12/4 |
| Sacramento, CA |
W |
6/19 |
12/18 |
Hispanic Multi-Market Studies
| RELEASE II 2007 |
RELEASE I 2008
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RELEASE II 2008 |
| 4/3/2008 |
10/2/2008 |
3/26/2009 |
Data is released twice a year for all Scarborough markets. Each release is a rolling 12-month average of the current and previous six months of fieldwork. Data for the 2008 Scarborough Survey included fieldwork from the following time periods:
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