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- Keep your finger on the pulse of consumers where they live with Scarborough's 81 local market studies. Analyze market penetration, brand loyalty and other key measurements among your target customers, viewers, readers and listeners. Click Here for More.
- Scarborough USA+, our national consumer study, provides national demographic, lifestyle, shopping and media trends. With Scarborough USA+, you can also drill down to regional and local levels, giving marketers the ability to compare and contrast local consumer nuances to national statistics. Click Here for More.
- Ciudad Hispana de Scarborough is a specialized study about Hispanic consumers. This robust database of 32,000+ Hispanic respondents, including 20,000+ from our syndicated study, provides local, regional and national insights. Click Here for More.
- Keep your finger on the pulse of consumers and competitors with Consumer Tracker. This more frequent reporting tool gives you the most up-to-date Scarborough data before it is released to the marketplace by releasing information monthly or quarterly. Click Here for More.
- Our PRIME NExT data analysis software helps you maximize the value of your Scarborough data investment. The software provides basic and advanced data analysis capability (profile, crosstab, media ranking, reach and frequency). Click Here for More.
- Turn Scarborough information into a ready presentation with PRIMEpoint. With the click of a button, PRIMEpoint renders raw data into a user-ready Microsoft® Powerpoint® presentation. Use PRIMEpoint to instantly create well-designed, ready-to-go sales and marketing presentations. Click Here for More.
- Your made-to-order marketing intelligence, the Stat Shop is a resource for purchasing customized data reports that help marketers explore the intricacies of the American lifestyle, consumer activities and media usage. Click Here for More.
- VALS™ enables marketers and media planning professionals to drill more deeply into consumer psyche and to analyze why consumers make purchasing decisions. The system measures consumers based on personality dimensions and demographics that motivate certain preferences and decisions. Click Here for More.
- Scarborough's Custom Analytics services unlock the power of market research. By marrying Scarborough's in-depth American consumer information to client-side marketing data, Scarborough helps you to develop greater precision in identifying profitable customers, attracting them, retaining them, crafting media and marketing strategies to target them, and even tailoring product development to suit their lifestyles. Click Here for More. - Sports teams and leagues across the U.S. use Scarborough Sports Marketing to tackle tough marketing objectives. Scarborough measures detailed fan demographhocs, shopping, lifestyle and media information of sports fans locally, regionally and nationally. Use the insights of Scarborough Sports Marketing to increase fan bases, improve merchandise sales, develop co-branding opportunities and sponsorships, and to nurture fan loyalty. Click Here for More.
- Scarborough helps you grow market penetration with gay/lesbian consumers through providing an annual study that covers brand preferences, media habits, demographhic and lifestyle information of this important consumer group. Made possible through Scarborough's strategic alliance with gay/lesbian marketing firm, OpusComm Group, the Gay/Lesbian Consumer Study is the only resource for consumer data of its kind available. Click Here for More.
- Scarborough’s Multi-Market Study is the tool you need to tap into consumers shopping habits, lifestyles, media behaviors and demographics across our 81 local markets in the U.S. This study yields the power to look closely at each market individually or compare and contrast markets. Get answers to your questions on the hard to reach consumers in specific local markets by creating custom geographies. The Multi-Market Study will allow you to discover a broad range of new opportunities. Click Here for More. |
