If you have a consumer insight need, we have a solution.
Consumers today want more than just to hear from you –
they want you to build relationships and engage with them. By selecting the right media mix, producing creative that resonates
and being strategic in your marketing, consumers reward you with their loyalty. Scarborough, which is now a Nielsen service, can support
these endeavors whether you’re looking for a quick stat or a full, in-depth analysis.
We have information on the
shopping patterns, media behaviors, detailed demographics and distinctive lifestyles of the American consumer which can be
delivered to you on a local, regional or national level. With over 2,000 measured categories and brands, there is a multitude
of possibilities to help meet your unique brand challenges.
U.S. Local Market Studies
Localism is hot right now, but Nielsen Scarborough has been doing it for years. Get to know your locals using our 120+
Local Market Insights Studies. More than just geography, localism is about being able to understand the shopping, media,
and lifestyle that people hold about the places they call home. Nielsen understands the different local flavors
between markets, getting down to the local and regional brand. These Consumer Insight Studies allow you to dive deep
into local market-specific brands and media choices to create programs that will move your local target audience to
One Nation. 360 View.
Need a national view of your consumer base? Use Nielsen Scarborough National Market Studies to examine national demographics
and compare your local market to the rest of the U.S. adult population. By understanding the bigger national picture,
you can identify country-wide trends and evaluate marketing opportunities across markets. Measuring 210,000 American
consumers annually provides detailed insights into your target consumer.
Hispanic Market Studies
Hispanics are a rapidly-growing consumer group and Nielsen Scarborough Hispanic Market Studies deliver actionable insights into this
unique demographic by analyzing local markets with the most heavily concentrated Hispanic populations. Nielsen Scarborough Hispanic
market research services include the Nielsen Scarborough Local Market Hispanic Studies as well as the Hispanic Multi-Market Study.
Nielsen provides the local and national perspectives that your company needs to score high among sports,
leagues, teams and fans. Use these insights to develop more targeted marketing strategies to better reach your fans,
develop promotions and sponsorships and increase ticket and merchandise sales.
Puerto Rico Market Study
Interested in expanding your business into Puerto Rico? What about taking your Puerto Rico business in other U.S. markets?
Nielsen Scarborough Puerto Rico Market Study can not only be compared to our total U.S. database, but it helps clients gain a deeper
understanding of the media, brand and consumer behaviors of the dynamic consumers of Puerto Rico, as well as attitudinal insights
and consumer package good usage information.