of Sacramento locals are runners.
Hiking at Yosemite. Skiing at Lake Tahoe. Biking on the American River Bike Trail. The Sacramento region offers a wide array of exotic exercise activities. But many in California’s state capital prefer to put on their running shoes and hit the pavement. In fact, Sacramento adults are 15 percent more likely than the average American to have gone jogging during the past year. More than one-quarter (29%) of adults in the market enjoy this activity.
A love of the outdoors is vital to the Sacramento region. Adults here are more likely to enjoy gardening, camping, and hiking. Taking care of the environment is clearly a priority for Sacramento; its residents are more likely than the average person to be green and participate in eco-friendly activities such as driving less or using alternative transportation, and recycling. They also tend to buy locally grown and organic food.
To learn more about applying consumer research VISIT CASE STUDIES »
Sacramento, CA Data Collection
Sacramento Market Trends
Sacramento Demographic Facts
To learn more about our media measurement category
VISIT MEDIA MEASUREMENTS »
Sacramento, CA Release Dates
View the release date for all of our markets VISIT MARKET RELEASES »