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Attitudinal Module

Get Inside the Mind

What makes your target consumer tick? Maybe you know what they’re shopping for and where with your Nielsen Scarborough local insights, but do you know why and how they feel about key issues and overall the opinions they hold that shape their orientation towards advertising.

Nielsen's partnership with motivations insights provider, GfK MRI® combines attitudinal data points with our local and national consumer insights into a single integrated offering. You can enhance your Nielsen Scarborough consumer data by adding attitudinal perspective.

How does it work? By integrating 400+ attitudinal statements and segmentations with Nielsen Scarborough's syndicated data set, these insights can be freely analyzed to help you create more effective messaging, successful products, and meaningful entertainment options that better resonate you’re your target consumers - ultimately strengthening your brand.

This new data set will provide access to more than 400 new variables that reflect consumer psychographics in the following categories:

  • General attitudes
  • Buying styles
  • Interest in advertising
  • Automotive attitudes
  • Cell/mobile opinions
  • Fashion & style attitudes
  • Finance attitudes
  • Food attitudes
  • Health attitudes
  • Internet attitudes
  • Social networking
  • Technology attitudes
  • Vacation/travel attitudes

Nielsen Scarborough's Attitudinal Module is available for purchase on a local and national basis, as well as report-by-report or as an in-depth analysis.

When you need to know the motivations behind your consumer’s actions, Nielsen Scarborough Attitudinal Module can help.

Automotive Attitudes of Lexus Owners in New York
New York Adults Who Purchased a New Lexus (244,900 Adults) Index
I look forward to technological advances in new vehicles. 122New York Adults who purchased a new Lexus are 22% more likely to agree with this statement
I consider safety first when shopping for a new vehicle. 114
I always maintain my vehicle as recommended by the manufacturer's manual. 114
I always follow the advice of my mechanic. 114
New York Adults Who Own a Lexus (394,400 Adults) Index
I look forward to technological advances in new vehicles. 128New York Adults who own a Lexus are 28% more likely to agree with this statement
I consider safety first when shopping for a new vehicle. 117
I enjoy personalizing my vehicle to reflect my individual tastes. 113
New York Adults Who Own or Lease a Lexus (454,200 Adults) Index
I look forward to technological advances in new vehicles. 130New York Adults who own OR lease a Lexus are 30% more likely to agree with this statement
I consider safety first when shopping for a new vehicle. 113
I typically look at several vehicle brands when shopping for a new vehicle. 111
I look for vehicles that offer spirited performance and powerful acceleration. 110

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