HispanicityTM is Geoscape’s® Hispanic consumer acculturation segmentation database through IMS and Telmar. Geoscape’s® HispanicityTM segments define America’s Hispanic population into five distinct segments according to different cultural practices, language preference, time in the country, and can be viewed by many other dimensions. Geoscape® has created HispanicityTM segments to measure the degree to which individuals of Hispanic and heritage in the United States retain elements of the native culture while they acquire elements of the American culture. Among other things, the HispanicityTM segments yield insights into what motivates Hispanic consumers to make product and service purchases. Distinct attitudes, media and buying behavior can be tied to each segment.
Hispanicity is ideal for Hispanic media, marketers and agencies in top Hispanic markets and marketers with Hispanic products.
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