Experian Marketing Services’ Mosaic® USA is a household-based consumer lifestyle segmentation system that classifies all U.S. households and neighborhoods into 71 unique segments and 19 overarching groups. Mosaic® applies more than 300 data factors to classify households. The new Mosaic® system is the first segmentation tool built in the U.S. market in the past five to 10 years and reflects critical new data presented in the 2010 census. This groundbreaking classification system paints a rich picture of U.S. consumers and their sociodemographics, lifestyles, behaviors and culture.
To help marketers understand and act on the data, the new Mosaic® also defines 10 categories of insights around dimensions such as who we are, where we live, how we get by and how we live our lives. Leading marketers around the world use Mosaic insights to identify the best traditional and digital channels for reaching a specific customer segment and maximizing the return on investment (ROI) on cross-channel campaigns.
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