PersonicX is a household-level consumer segmentation and visualization suite, powered by Acxiom’s exclusive InfoBase-X® household data, the recognized gold standard for the industry. PersonicX Classic is a household-level segmentation system that clusters U.S. households into one of 70 clusters within 21 life stage groups based on specific consumer behavior and demographic characteristics. Acxiom’s InfoBase-X is based on over 100 data sources and 1,600 elements including hundreds of demographic, homeowner, buying behavior, financial, health-related and interest selectors. PersonicX has specialty segmentations for digital, Hispanics and Insurance.
PersonicX is ideal for large marketers with extensive consumer databases and businesses looking to expand and choose new locations.
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