An individual-level segmentation system based on consumers’ online behavior. The factors used in identifying the 13 digital groups of PersonicX Digital include how individuals use the internet (social, music, news, financial research, etc.), online purchase patterns (RFM), online usage/activity levels and where the internet is most often accessed (home, work, no access) in addition to demographic attributes all contribute to segment assignment.
PersonicX Digital is ideal for manufacturers of technology products, television companies including cable and satellite, internet and wireless phone providers or any company or media launching or supporting a digital or mobile product including phones, tablet apps or websites.
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