PersonicX Hispanic is a household-level segmentation system specific to the Hispanic Market that assigns households to 48 clusters according to their different demographics, socioeconomic backgrounds, and acculturation levels. Similar to the PersonicX Classic, PersonicX Hispanic is powered by InfoBase-X and provides the same coverage and accuracy of segment classification. In addition, PersonicX Hispanic Is also fueled by data sourced from Latin Force, whose deep cultural insights are backed by quantitative analysis to provide superior differentiation in ethnic data.
PersonicX Hispanic is ideal for Hispanic media, marketers and agencies in top Hispanic markets and marketers with Hispanic products.
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