PRIZM is a Nielsen segmentation system that combines 66 demographic and behavioral segments including 14 social groups based on affluence and urbanization and 11 lifestage groups based on affluence and lifestage. Learn where your best prospects shop, which brands they prefer, which magazines and newspapers they read, which TV, cable or radio shows they prefer, where they go on the Internet and more. PRIZM is ideal for clients who are large marketers with extensive customer databases, businesses looking to expand and choose new locations, companies interested in direct mail, agencies and marketers looking to find the right media mix and companies looking for ad content direction.
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