Tapestry Segmentation System classifies U.S. neighborhoods into 65 segments by LifeMode – 12 summary groups based on lifestyle and lifestage – and Urbanization – 11 summary groups based on geographic and physical features along with income. The power of Tapestry Segmentation allows you to profile consumers in a number of ways including standard geographic census tract, block group, ZIP Code and ZIP+4, user-defined areas such as rings or polygons based on distance, drive time, or other specifications, customer addresses or site locations.
Tapestry is ideal for companies, agencies and organizations that need to understand consumers and constituents in order to supply them with the right products and services and to reach them visa their preferred media.
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