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Be Endlessly Insightful

Nielsen has eyes and ears in neighborhoods across the country to capture what matters most to consumers today. This information is reflected in our measurements – and turned into insights you can use to target your desired customers. With seemingly endless details about local consumer shopping trends and media preferences; technology adoption and social media usage; detailed demographics, voting patterns and more; Nielsen Scarborough measurements go well below the surface of a specific consumer audience to reveal what matters most to them. And, because we focus on the locals, these insights reflect restaurant, grocery, buying behavior of comsumers and other brands that are present locally.

Use Nielsen Scarborough in-depth consumer measurements to make smarter strategic decisions. Whether that means developing a media plan that successfully targets specific shoppers, or executing an event sponsorship that brings in prospective customers, our insights provide a backbone for helping you reach your strategic marketing and sales goals.

Click on the thumbnail below to download the latest What's In Scarborough measurement guide.

Click on any category below and begin exploring the full scope of Nielsen Scarborough measurements.

MAKE THE MEASUREMENTS INSIGHTFUL TO YOU

So you know what we measure. But what do all of these interesting details really mean for your business? How do you apply consumer insights? What is the best approach given your objectives? Here are some examples of our measurements in action. Click on the stories below to learn how a simple statistic from Nielsen Scarborough could lead to a big impact on your success.

CATEGORY MARKET ANALYSIS

Achieve an overall picture of your reach against your competitor’s to see where you rank and who else is getting your potential business.

GEO-TARGETING

Profile trade areas, regions and markets to identify where you target consumers are located.

PROSPECT NEW BUSINESS

Find opportunities to generate new business and expand business with those you already work with.

CREATIVE INSIGHT

Use comparative analysis to help formulate content and use unique consumer insights to tailor creative messaging.

MEDIA MIX/MEDIA TARGETING

Identify the companies, venues, or events that would improve brand awareness and attract new customers.

SEGMENTATION

Build complex consumer profiles based on consumers with similar tastes, behaviors and lifestyles.

DEMOGRAPHIC/ETHNIC ANALYSIS

Identify and reach diverse demographics by examining lifestyle and demographic insights.

PRODUCT SALES

Drive sales by analyzing which stores and sites your customers are frequenting and ensure that your brand or service is represented there.

SPONSORSHIP AND PARTNERSHIP

Determine the companies, venues and events that would improve brand awareness and attract new customers.
To learn more about applying consumer research VISIT CASE STUDIES»
To learn more about our data VISIT LOCAL MARKET SERVICES»