Nielsen has eyes and ears in neighborhoods across the country to capture what matters most to consumers today. This information is reflected in our measurements – and turned into insights you can use to target your desired customers. With seemingly endless details about local consumer shopping trends and media preferences; technology adoption and social media usage; detailed demographics, voting patterns and more; Nielsen Scarborough measurements go well below the surface of a specific consumer audience to reveal what matters most to them. And, because we focus on the locals, these insights reflect restaurant, grocery, buying behavior of comsumers and other brands that are present locally.
Use Nielsen Scarborough in-depth consumer measurements to make smarter strategic decisions. Whether that means developing a media plan that successfully targets specific shoppers, or executing an event sponsorship that brings in prospective customers, our insights provide a backbone for helping you reach your strategic marketing and sales goals.
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MAKE THE MEASUREMENTS INSIGHTFUL TO YOU
So you know what we measure. But what do all of these interesting details really mean for your business? How do you apply consumer insights? What is the best approach given your objectives? Here are some examples of our measurements in action. Click on the stories below to learn how a simple statistic from Nielsen Scarborough could lead to a big impact on your success.