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Automotive

Nielsen Scarborough automotive market research includes statistics on types of vehicles, stores shopped at for auto products, auto repair stats and more. Below is a complete list of automotive market research measurements.
19%
7%
8%

CATEGORIES MEASURED

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Auto Insurance Providers

Bought New/Used/Leased

Dealership or Internet Site Household Might Shop

Distance Traveled One Way to Buy/Lease Last New/Used Vehicle

Make

Model

Model Year

Number Leased

Number Owned

Plan to Buy/Lease Hybrid or Electric Vehicle

  • Amount Plan to Pay
  • Type of Vehicle

Reason for Using Particular Dealership

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Anti-Freeze/Coolant

Auto Glass Replacement/Repair

Brake Repair

Car Battery

Car Radio/Stereo Equipment

Muffler

New Tires

Oil Filter/Oil Change

Paint/Body Work

Shocks/Struts

Transmission Repair

Tune-Up/Spark Plugs

Other Car Repair

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ATV (All Terrain Vehicle)

Boat

Hybrid or Electric Vehicle

Mobile Home or Manufactured Housing

Motorcycle

Personal Watercraft

*Household Measurements
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