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Banking/Financial

Nielsen Scarborough comprehensive banking and financial market research provides insights and data into the banking, financial and insurance industries. Our consumer data includes trends in bank services, credit card use, and investments. Below is a complete list of Nielsen Local Insights' banking, financial and insurance market research measurements.
30%
21%
13%

CATEGORIES MEASURED

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401K Plan

529 Plan/College Savings Plan

ATM Card

Auto Loan

Certificate of Deposit (CD)

Checking Account

Debit Card

Home Improvement Loan or Home Equity Loan

Home Mortgage

IRA

Money Market Account

Online Banking

Online Bill Pay

Personal Loan

Refinance Home Mortgage

Savings Account

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Arts/Cultural

Environmental

Healthcare/Medical

Military/Veterans

Political

Religious

Social Care/Welfare

Other Organization

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Bonds

Money Market Funds

Mutual Funds

Second Home/Real Estate Property

Stocks/Stock Options

Other Securities & Investments

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Accountant

Attorney

  • Bankruptcy
  • Personal Injury
  • Other

Cash Advance or Title Loan Shop

Check Cashing

Coin Cashing Service (Coinstar, etc.)

Financial Planner

Funeral Pre-Planning

Insurance Agent at a Local Office (Not Online)

Online Investing/Stock Trading

Real Estate Agent

  • Buy/Rent/Sell

Stockbroker

Travel Agent

Tutoring Service

Wire Transfer

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Auto*

  • Provider

Homeowners/Renters*

  • Provider

Life

Health

  • Type
  • Provider
    • Group
    • Individual

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Office Equipment/Office Supplies

Overnight Delivery Services

*Household Measurements
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