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Beverages

Nielsen Scarborough beverage and alcohol trends include beer demographics, wine consumption and non-alcoholic consumer data. Below is a complete list of alcohol trends and beverage consumer measurements from Nielsen Scarborough.
26%
4%
16%

CATEGORIES MEASURED

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Bottled/Canned Tea

Bottled Water

  • Enhanced Water
  • Any Flavored Water

Energy Drink

Fruit Juice

Other Juice/Juice Drink

Soft Drink

  • Regular
  • Diet

Specialty Coffee

  • Iced
  • Hot

Sports Drink

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Beer

Hard Cider

Liquor (Spirits)

Wine

Wine Coolers

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Brand

Type

  • Drink Most Often

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Brands

Type

  • Domestic Light
  • Domestic Regular
  • Hard Cider
  • Imported
  • Malt Alternative
  • Malt Liquor
  • Microbrew/Craft Beer
  • Non-Alcoholic

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Club Store

Convenience Store

Drug Store

Grocery Store

Liquor Store

Nightclub/Bar

Sit-Down Restaurant

Stadium/Arena

Other Place

View the release date for all of our markets VISIT MARKET RELEASES »

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