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Demographics

Nielsen Scarborough U.S. demographic trends include personal and household statistics to help marketing and branding efforts. Below is a full list of U.S. demographic information and statistics from Nielsen Scarborough.
20%
22%
64%

CATEGORIES MEASURED

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Age

Born in U.S. &

Length of U.S. Residence‡

County of Residence

Education Level

  • Currently Enrolled/Attending Classes at a College or University

Employment Status

  • Full-Time/Part-Time/Not Employed
  • Plan to Go Back to School
  • Plan to Seek a New Job
  • Self-Employed
  • Small Business Owner
  • Student
  • Work at Home (Most of the Time/Always)

Gender

Grandparent of Child Under 18

Hispanic Origin‡

Language Preferred/Spoken‡

Marital Status

Occupation

Parent of a Child in College

Parent of a Child Under 18

Race

Zip Code of Employment

Zip Code of Residence

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Home Ownership

Household Income

Household Size

Market Value of Home

Number of Adults in Household

Number of Adults in Household by Gender

Number Employed in Household

Presence of Children by Age

Presence of Teens

Tenure in Current Residence

Type of Dwelling

*Household Measurements

‡Among Hispanic Respondents Only

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