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Digital/Internet

Nielsen Scarborough comprehensive technology and internet market research provides insights and data into the digital and internet industries. Our technology market research measurements include trends in home and personal computer use, top internet sites visited, items purchased on the web and more. Below is a complete list of Nielsen Scarborough digital and internet market research measurements.
13%
91%
40%

CATEGORIES MEASURED

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Devices Owned

  • Desktop Computer
  • Laptop or Notebook Computer
  • Smartphone (Android, BlackBerry, iPhone, etc.)
  • Tablet (iPad, Galaxy Tab, Kindle Fire, etc.)

Stores Shopped/Bought Hardware or Software Past 12 Months*

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Computer

eReader

Internet Phone Service (VoIP)

Tablet (iPad, Xoom, Galaxy, etc.)

Smartphone (iPhone, Blackberry, Droid, etc.)

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Cable

Dial-Up or Other Connection

DSL

Fiber Optics (FiOs etc.)

Satellite

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Less Than 1 Hour

1-4 Hours

5-9 Hours

10-19 Hours

20+ Hours

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Portals, Search and Information Sites/Apps

  • Amazon
  • Angie’s List
  • AOL
  • Ask
  • Bing
  • Craigslist
  • eBay
  • Google
  • Google Offers (in Select Markets)
  • Groupon
  • Hulu
  • Kudzu
  • LivingSocial
  • MSN
  • Wikipedia
  • Yahoo!
  • Yelp
  • YouTube

Sports Sites/Apps

  • espn.com
  • foxsports.com
  • Local Team Sites (MLB, NBA, NFL, NHL)
  • mlb.com
  • mlssoccer.com
  • nascar.com
  • nba.com
  • nfl.com
  • nhl.com
  • pgatour.com
  • ufc.com
  • wwe.com

National Media Sites/Apps

  • abcnews.com
  • cbsnews.com
  • cnn.com
  • foxnews.com
  • huffingtonpost.com
  • iHeart.com
  • last.fm
  • msnbc.com
  • mtv.com
  • pandora.com
  • radio.com
  • spotify.com
  • tvguide.com
  • weather.com

Social Networking Sites/Apps

  • Facebook
  • Foursquare
  • Google+
  • LinkedIn
  • Pinterest
  • Twitter

Job Search

  • CareerBuilder
  • Monster

Couponing and Barcode Sites/Apps

  • Price Check by Amazon
  • RedLaser
  • Other Barcode App

Other Sites/Apps

  • AARP

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  • Yesterday
  • Past 7 Days
  • Past 30 Days

Radio Websites

  • Most Often
  • Past 30 Days

Television Websites

  • Yesterday
  • Past 7 Days
  • Past 30 Days

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Computer Hardware/Software

Information Technology (Network/Internet)

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Automobile Information

Banking

Blogs (Read or Contributed)

Cable TV Network Site

Consumer Reviews

Daily Deals (Groupon, LivingSocial, etc.)

Download Newspaper, Radio, or TV Apps

Fantasy Football

Financial Information/Services

Find a Business Address or Phone Number

Games (Play or Download)

Instant Messaging

Job/Employment Search

Listen to Internet Radio

(iHeartRadio, Radio.com, etc.)

Listen to a Local Radio

Station Online

Listen to Online Music Service (Last.fm, Pandora, Spotify, etc.)

Local/Community Events

Local News

Maps/GPS (Google Maps, MapQuest, etc.)

Medical Services/Information

Movies (Watch or Download)

Movie Listings

Music (Listen or Download – iTunes, Rhapsody etc.)

National News

Personal Ads/Dating

Photo Processing/Sharing (Snapfish, Shutterfly, etc.)

Podcasts (Watch, Listen, or Download)

Real Estate Listings

Restaurant Information (Reviews, Reservations, etc.)

Search (Google, Yahoo!, etc.)

Scan QR code

Shopping

Social Networking (Facebook,

Twitter, LinkedIn etc.)

Sports Scores/Updates

Take College Courses

Traffic

Travel Reservations

Watch Free TV Programs

Watch Live Sports

Watch TV Programs Using Online

Subscription Service (Hulu Plus, Netflix, etc.)

Video Clips

Weather

Other Coupons

Other Use

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Airline Tickets

    • Other Travel Resrvations (Hotels, Auto Rentals, etc.)

Books

CDs

Clothing/Accessories

Computer Hardware/Software

Consumer Electronics

Cultural Event Tickets

Flowers

Furniture/Home Furnishings

Groceries/Candy/Other Food

Home Accessories

Health and Beauty Items

Insurance

Medicine/Prescriptions

Mobile Device Apps

Movie Tickets

Music (iTunes, Rhapsody, etc.)

Office Supplies

Pet Supplies

Sporting Event Tickets

Sports Logo Apparel

Toys/Games

Vehicle

Wine

Other Products/Services

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Less Than $100

$100 – $249

$250 – $499

$500 – $999

$1,000 – $2,499

$2,500 or More

*Household Measurements
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