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Drug/Grocery

Nielsen Scarborough comprehensive drug and grocery market research provide insights and data into the drug store and grocery market industries. Our consumer insights include coupon trends, food products used and more. Below is a complete list of Nielsen Scarborough drug and grocery market research measurements.
24%
38%
42%

CATEGORIES MEASURED

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Stores Shopped Past 7 Days

Store Purchased Most Groceries Past 7 Days

Any Online Grocery Store

Amount Spent on Groceries Past 7 Days

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Frequency of Use for Groceries/Other Products/Services

How Obtained

  • Email
  • In-Store Circulars
  • In-Store Coupons
  • Internet Sites/Apps
  • Magazines
  • Mail
  • Preferred Customer/Loyalty Card
  • Product Packages
  • QR Code
  • Sunday Newspaper
  • Text Messages
  • Weekday Newspaper
  • Other Source

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Any Store Brand or Private Label Food

Baby Food

Candy

Coffee

Energy Bars/Nutrition Bars

Fresh Meat

Frozen Pizza

Ice Cream/Frozen Juice Bars/Frozen Yogurt

Nuts

Packaged Meats

Pretzels/Chips/Popcorn

Ready-to-Eat Cereal

Salsa

Soup

Tea

Tortillas

Yogurt

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  • Prescription Purchases
  • Other Drugs/Health or Beauty Items

*Household Measurements
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