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Household Shopping

Nielsen Scarborough comprehensive shopping research and statistics provide insights into the items purchased and owned, where people shop, services they use, their purchasing behavior and more. Below is a complete list of our home shopping statistics and measurements.
7%
37%
14%

CATEGORIES MEASURED

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Camera/Accessories

Carpeting/Floor Covering

Draperies/Blinds/Window Treatments

Furniture

Hardware/Building/Paint/Lawn/Garden Items

Mattress

Other Consumer Electronics

Television

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Carpeting/Floor Covering

Consumer Electronics

Furniture/Mattress

Hardware/Building/Paint/Lawn/Garden Items

Large Appliances

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ATV (All-Terrain Vehicle)

Boat

Blu-Ray Disc Player

Computer (Desktop or Laptop)

Digital Camera

Digital Video Recorder (TiVo, etc.)

DVD Player (Excluding Blu-ray)

Energy Saving Appliance

eReader (Kindle, Sony Reader, etc.)

Furniture

HD Radio

High-Definition TV (HDTV)

Home Security System

Major Appliance

Mattress

Mobile Home/Manufactured Housing

Motorcycle

MP3 Player (iPod, Sony, etc.)

Office in the Home

Personal Watercraft

Pest Control Service

Pool, Hot Tub, Spa

Primary Home/Condo

  • New Construction
  • Existing Construction

Satellite Radio

Satellite TV Subscription

Second Home

Smartphone (Android, BlackBerry, iPhone, etc.)

Solar Panels

Tablet (iPad, Galaxy Tab, Kindle Fire, etc.)

Video Game System

VoIP (Vonage, Skype, MagicJack, etc.)

Wireless/Cell Phone Service

*Household Measurements
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