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Lifestyle

Nielsen Scarborough comprehensive consumer lifestyle research and statistics provide insights into leisure activities, pet ownerships, and green lifestyles. Below is a complete list of our lifestyle statistics, trends and market research measurements.
42%
17%
18%

CATEGORIES MEASURED

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  • Visited a Casino in Past 12 Months
  • Casino Activities Past12 Months
    • Attended a Stage Show or Concert
    • Bar/Nightclub
    • Other Casino Gambling
    • Played Slot Machines
    • Played Table Games (Blackjack, Craps, Poker, Roulette, etc.)
    • Upscale Restaurant

Circus

Concert

  • Any Paid Ticket
  • Country Music
  • R&B/Rap/Hip-Hop
  • Rock
  • Symphony/Opera
  • Other Musical Concert

Dance/Ballet Performance

Health/Wellness/Fitness Expo

Circus

Job Fair/Recruitment Fair

Live Theater

Movies

  • Frequency
    • Past 30 Days
    • Past 3 Months
  • When Usually See New Release

Museum

  • Art
  • Other Museum

Nightclub

  • Comedy Club
  • Other Nightclub

Number of Times Lottery/Scratch-Off/Powerball Tickets Purchased

  • Past 30 Days

Sporting Event

  • High School Sports Event
  • NASCAR Racing
  • Other Professional Sports Event(Market-Specific)

Theme Park (Market Specific)

Times Square (NYC)

Zoo

Other Places/Attractions

  • Local Market Specific

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  • Professional
  • College

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Adult Continuing Education

Basketball

Bicycling

Boating

Bowling

Camping

Distance Walked Past 7 Days

Fishing

Football

Gardening

Golf

Health/Fitness Club

Hiking/Backpacking

Hunting

Jogging/Running

Lawn Care

Photography

Play a Musical Instrument

Snow Skiing/Snowboarding

Soccer

Softball/Baseball

Swimming

Tennis

Volunteer Work

Yoga/Pilates

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Birth of Child

Birth of Grandchild

Buy House, Condo, or Co-Op

Get Married

Go Back to School

Last Child Finish College

Look for New Job

Make Last Home Mortgage Payment

Move/Change Address

Refinance Home Mortgage

Retire or Take Early Retirement

Sell House, Condo, or Co-Op

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Dog

Cat

Other

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Buy Eco-Friendly Household Cleaning Products

Buy Locally Grown Food

Buy Organic Food

Donate Money or Time to Environmental Causes

Drive Less/Use Alternative Transportation

Have Energy-Efficient Windows

Pay More for Eco-Friendly Products and Services

Recycle Electronics (Batteries, Cell Phones, Computers, etc.)

Recycle Glass, Plastic or Paper

Support Politicians Based on Environmental Positions

Use Cloth or Other Reusable Shopping Bags

Use Energy-Efficient Light Bulbs

Use Less Water at Home

Use Rechargeable Batteries

Other

*Household Measurements
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