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Media

Nielsen Scarborough comprehensive measurements into media usage trends, television statistics, and magazine and newspaper stats provide insights to help planning and marketing efforts. Below is a complete list of our cross platform statistics and measurements.
19%
44%
23%

CATEGORIES MEASURED

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Comedies

Court Shows

Daytime Soap Operas

Daytime Talk Shows

Documentaries

Dramas

Game Shows

Kids’ Shows

Late-Night Talk

Local News

  • Morning
  • Evening
  • Late

Movies

Music Videos

Mystery/Suspense/Crime

National/Network News

Novelas

Reality

  • Adventure
  • Dating
  • Talent

Religious

Science Fiction

Sports

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  • Average Half-Hour
  • Cumulative Audience
  • Weekly

Broadcast Network/Station Viewed

  • Past 7 Days

Amount Contributed to Public TV*

TV Websites Visited

  • Past 7 Days
  • Past 30 Days
  • Yesterday

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Blu-ray Disc Player

DVD Player

DVR

HDTV

Satellite-TV Subscription

Video Game System

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  • Past 7 Days

Type of Cable/Satellite Subscription*

  • Hard-Wired (Cable)
  • Telco (Cable)
  • Satellite

Used VOD in the Past 30 Days to Watch*

  • Children’s Programs
  • Free Movies
  • Info on Automobiles, Real Estate or Classifieds
  • Other Programs
  • Pay Movies
  • Premium Channels
  • Sports
  • TV Shows

Number of Pay-Per-View

Programs/Movies Watched Past 12 Months*

Receive Any Premium Channels*

Satellite Dish*

  • Subscription
  • Provider

Subscribe/Plan to Subscribe to HDTV Service*

Type of TV Service*

Ways Internet Used Past 30 Days

  • Cable TV Network Website

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Amount Contributed to Public Radio*

HD Radio*

  • Own
  • Plan to Buy

Listening

  • M-F Primary Dayparts AQH
  • M-F Primary Dayparts CUME
  • Total Week CUME
  • Weekend Total CUME

Radio Websites Visited

  • Most Often
  • Past 30 Days

Satellite Radio*

  • Own
  • Plan to Buy

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Read Past 6 Months

Number of Issues Usually Read

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Mall Media

Pedestrian Traffic

Roads Traveled Past 7 Days

Time Spent Commuting to Work One-Way

Total Miles Traveled Past 7 Days

Types of Transportation Used Past 7 Days

  • Bicycle
  • Bus
  • Carpool
  • Drive
  • Taxi
  • Other (Subway, Train, etc.)

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  • Daily
  • Saturday
  • Sunday
  • e-Edition Readership
  • Daily/Sunday

Newspaper Websites Visited

  • Yesterday
  • Past 7 Days
  • Past 30 Days

Read Newspaper on Mobile/Electronic Device

  • Read on Electronic DevicePast Month
  • Type of Device Used (Tablet, Smartphone, or Other Device)

Section Readership (Daily, Saturday and Sunday)

  • Advertising Circulars/Inserts/Flyers
  • Business/Finance News
  • Classified Advertising
  • Comics
  • Editorial/Opinion
  • Entertainment/Lifestyle
  • Fashion
  • Food/Cooking
  • Home and Garden
  • International/National News
  • Local News
  • Main News/Front Page
  • Movie Listings and Reviews
  • Science and Technology
  • Sports
  • TV or Radio Listings

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Broadcast Television

Cable

Radio

* Household Measurements

^ Available on select software platforms

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