Call us

1 855 807 2272

Sports

Nielsen Scarborough comprehensive measurements into sports statistics and demographics, including league statistics, NFL football, basketball, baseball, NASCAR and college leagues sports provide insights to help planning and marketing efforts. Below is a complete list of our sports insights and market research measurements.
15%
26%
5%

CATEGORIES MEASURED

hide see all

  • NCAA Men’s Tournament
  • NCAA Women’s Tournament
  • Regular Season

College Football

  • Bowl Games
  • Regular Season

Motorsports

  • ALMS (American Le Mans Series)
  • Formula One (F1) Racing
  • IndyCar Series
  • NASCAR
  • NHRA Drag Racing
  • Other Auto Races
  • Supercross/Motocross

Pro Baseball

  • All MLB Teams
  • Minor League Baseball
  • MLB Playoffs
  • World Series

Pro Basketball

  • All NBA Teams
  • NBA Finals
  • NBA Playoffs
  • WNBA

Pro Football

  • AFL (Arena Football League)
  • All NFL Teams
  • Monday Night Football
  • NFL Playoffs
  • Sunday Night Football
  • Super Bowl

Pro Golf

  • LPGA Tour (Women’s Golf)
  • PGA TOUR (Men’s Golf)

Pro Hockey

  • All NHL Teams
  • Minor League Hockey
  • Stanley Cup Playoffs

Pro Soccer

  • MLS (Major League Soccer)
  • U.S. Soccer National Team

Pro Tennis

  • ATP (Men’s Tennis)
  • WTA (Women’s Tennis)

Other Sports

  • Extreme/Action Sports
  • Figure Skating
  • Fishing
  • Horse Racing
  • Olympics
  • PBA (Pro Bowling)
  • PBR (Pro Bull Riding)
  • Pro Boxing
  • Pro Rodeo
  • Tournament Poker
  • Ultimate Fighting
  • Championship (UFC)
  • WWE (Pro Wrestling)
  • Other Sporting Events

hide see all

College Sports

Minor League Baseball

MLB

MLS

NASCAR*

NBA

NFL

NHL

hide see all

NASCAR

WWE (Pro Wrestling)

Other Sports Event (Local Market Specific)

  • College Sports Teams
  • Minor League Baseball

Teams

  • MLB Teams
  • MLS Teams
  • NBA Teams
  • NFL Teams
  • NHL Teams

hide see all

  • Baseball
  • Basketball
  • Football
  • Hockey

Motorsports

  • AMA Pro Racing (Motorcycle/ATV)
  • Formula One (F1) Racing
  • Grand-Am Road Racing
  • IndyCar Series
  • Monster Trucks
  • MotoGP (Grand Prix Motorcycle Racing)
  • NASCAR
  • NHRA Drag Racing
  • Supercross/Motocross

Pro Sports

  • AFL (Arena Football League)
  • ATP (Men’s Tennis)
  • European Soccer
  • Extreme/Action Sports
  • Horse Racing
  • LPGA Tour (Women’s Golf)
  • Mexican Soccer
  • Minor League Baseball
  • Minor League Hockey
  • MLB
  • MLS
  • NBA
  • NBA D-League (NBA Development League)
  • NFL
  • NHL
  • PBR (Pro Bull Riding)
  • PGA Tour (Men’s Golf)
  • Pro Boxing
  • Pro Rodeo
  • Ultimate Fighting Championship (UFC)
  • WNBA
  • WTA (Women’s Tennis)

Other Sports

  • Figure Skating
  • Gymnastics
  • High School Sports
  • Olympics
  • WWE (Pro Wrestling)

hide see all

College Sports

High School Sports

MLB

NASCAR

NBA

NFL

NHL

WWE (Pro Wrestling)

Other Sports

*Willing to Pay for Single Sports Ticket
View the release date for all of our markets VISIT MARKET RELEASES »

BECOME A CLIENT