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Telecom/Mobile

Nielsen Scarborough comprehensive measurements into cell phone statistics, including measurements for cell phone use, payment plans and carrier information provide insights to help planning and marketing efforts. Below is a complete list of our telecom and smartphone statistics and market research measurements.
47%
7%
9%

CATEGORIES MEASURED

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Amount of Monthly Bill

Brand of Wireless/Cell Carrier

Brand of Wireless/Cell Phone Own

Operating System

Payment Plan

  • Prepaid Usage
  • Receive Bill Each Month

Plan to Purchase*

Plan to Switch Carrier

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Data (Email, Internet, etc.)

Texting

  • Number of Text Messages Sent Yesterday

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Automobile Information

Banking

Blogs (Read or Contributed)

Cable TV Network Site

Consumer Reviews

Daily Deals (Groupon, LivingSocial, etc.)

Download Newspaper, Radio, or TV Apps

Fantasy Football

Financial Information/Services

Find a Business Address or Phone Number

Games (Play or Download)

Instant Messaging

Job/Employment Search

Listen to Internet Radio

(iHeartRadio, Radio.com, etc.)

Listen to a Local Radio

Station Online

Listen to Online Music Service (Last.fm, Pandora, Spotify, etc.)

Local/Community Events

Local News

Maps/GPS (Google Maps, MapQuest, etc.)

Medical Services/Information

Movies (Watch or Download)

Movie Listings

Music (Listen or Download – iTunes, Rhapsody etc.)

National News

Personal Ads/Dating

Photo Processing/Sharing (Snapfish, Shutterfly, etc.)

Podcasts (Watch, Listen, or Download)

Real Estate Listings

Restaurant Information (Reviews, Reservations, etc.)

Search (Google, Yahoo!, etc.)

Scan QR code

Shopping

Social Networking (Facebook,

Twitter, LinkedIn etc.)

Sports Scores/Updates

Take College Courses

Traffic

Travel Reservations

Watch Free TV Programs

Watch Live Sports

Watch TV Programs Using Online

Subscription Service (Hulu Plus, Netflix, etc.)

Video Clips

Weather

Other Coupons

Other Use

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International Areas Called for Personal Reasons Past 30 Days

Long-Distance Carrier

*Household Measurements
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