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Travel

Nielsen Scarborough comprehensive measurements into travel market research and demographics, including airlines tickets purchased, business travel statistics and vacation travel provide insights to help planning and marketing efforts. Below is a complete list of our travel market research measurements.
25%
37%
22%

CATEGORIES MEASURED

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Airline Tickets

Other Travel Reservations

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Business

Combined Business/Personal

Personal/Vacation

Total Trips

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Business

Combined Business/Personal

Personal/Vacation

Total Round Trips

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  • Business
  • Personal/Vacation

Airport Used as Point of Departure Past 12 Months

Attractions Visited Past 12 Months

Cruise Lines Used Past 3 Years

Hotels/Motels Used Past 12 Months

  • Business or Personal/Vacation

Rental Car Companies Used Past 12 Months

Use of Travel Agent*

Used Internet Past 30 Days for Travel Reservations

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Business Travel/Convention Arrangements

*Household Measurements
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