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Check out the latest consumer trends reports from Scarborough!
Data for 2012 starts releasing in April
Implement these expanded insights into your sales and marketing strategies!
Sports
SPORTS PROGRAMS PAST 12 MONTHS: BROADCAST TV, CABLE TV, RADIO (INCLUDING LOCAL TEAM PROGRAMS)
- College Basketball
- Regular Season
- NCAA Men’s Tournament
- NCAA Women’s Tournament
- College Football
- Regular Season
- Bowl Games
- Motorsports
- American Le Mans Series (ALMS)
- Formula One (F1) Racing
- IndyCar Series
- NASCAR
- NHRA Drag Racing
- Other Auto Races
- Supercross/Motocross
- Pro Baseball
- Regular Season MLB
- MLB Playoffs
- World Series
- Minor League Baseball
- Pro Basketball
- Regular Season NBA
- NBA Playoffs
- NBA Finals
- WNBA
- Pro Football
- Regular Season NFL
- Sunday Night Football
- Monday Night Football
- NFL Playoffs
- Super Bowl
- Pro Golf
-
- PGA TOUR (Men’s Golf)
- LPGA Tour (Women’s Golf)
- Pro Hockey
- Regular Season NHL
- Stanley Cup Playoffs
- Minor League Hockey
- Pro Soccer
- Major League Soccer (MLS)
- U.S. Soccer National Team
- Pro Tennis
- Men’s (ATP)
- Women’s (WTA)
- Other Sports
- AVP (Pro Beach Volleyball)
- Extreme/Action Sports
- Figure Skating
- Fishing
- Horse Racing
- Arena/Indoor Football
- Olympics
- Other Sporting Events
- PBA (Pro Bowling)
- PBR (Pro Bull Riding)
- Pro Boxing
- Pro Lacrosse
- Pro Rodeo
- Tournament Poker
- Ultimate Fighting Championship (UFC/MMA)
- WWE (Pro Wrestling)
MAXIMUM WILLING TO PAY FOR A SINGLE SPORTS TICKET/INTEREST IN BUYING PARTIAL OR FULL-SEASON TICKETS
- College Sports
- Minor League Baseball
- MLB
- MLS
- NASCAR
- NBA
- NFL
- NHL
SPORTS EVENTS ATTENDED PAST 12 MONTHS
- IndyCar Series
- NASCAR
- Other Professional Sports Event (Local Market Specific)
AVIDITY/LEVEL OF INTEREST IN/NUMBER OF GAMES ATTENDED PAST 12 MONTHS
- College Sports
- Baseball
- Basketball
- Football
- Hockey
- Motorsports
- AMA Pro Racing (Motorcycle/ATV)
- Grand-Am Road Racing
- Formula One (F1) Racing
- IndyCar Series
- Monster Trucks
- NASCAR
- NHRA Drag Racing
- Supercross/Motocross
- Pro Sports
- ATP (Men’s Tennis)
- AVP (Pro Beach Volleyball)
- European Soccer
- Extreme/Action Sports
- Horse Racing
- LPGA Tour (Women’s Golf)
- Minor League Baseball
- Minor League Hockey
- MLB
- MLS
- NBA
- NBA Development League (NBA D-League)
- NFL
- NHL
- PBR (Pro Bull Riding)
- PGA TOUR (Men’s Golf)
- Pro Boxing
- Pro Lacrosse
- Pro Rodeo
- Ultimate Fighting Championship (UFC/MMA)
- WNBA
- WTA (Women’s Tennis)
- Other Sports
- Arena/Indoor Football
- Figure Skating
- Gymnastics
- High School Sports
- Mexican Soccer
- Olympics
- WWE (Pro Wrestling)
SPORTS APPAREL WITH TEAM/LEAGUE LOGOS BOUGHT PAST 12 MONTHS
- College Sports
- MLB
- NASCAR
- Other
- Pro-Motorsports/ Auto Racing
- NBA
- NFL
- NHL
- WWE (Pro Wrestling)
- Other Sports
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