Sports Trends & Statistics

Scarborough’s comprehensive measurements into sports statistics and demographics, including NFL football, basketball, baseball, NASCAR and college leagues sports provide insights to help planning and marketing efforts. Below is a complete list of Scarborough’s sports insights and market research measurements.

SPORTS PROGRAMS PAST 12 MONTHS: BROADCAST TV, CABLE TV, RADIO (Including Local Teams)

• College Basketball
• Regular Season
• NCAA Men’s Tournament
• NCAA Women’s Tournament
• College Football
• Regular Season
• Bowl Games
• Motorsports
• ALMS (American Le Mans Series)
• Formula One (F1) Racing
• IndyCar Series
• NASCAR
• NHRA Drag Racing
• Other Auto Races
• Supercross/Motocross
• Pro Baseball
• All MLB Teams
• MLB Playoffs
• World Series
• Minor League Baseball
• Pro Basketball
• All NBA Teams
• NBA Playoffs
• NBA Finals
• WNBA
• Pro Football
• All NFL Teams
• Sunday Night Football
• Monday Night Football
• NFL Playoffs
• Super Bowl
• AFL (Arena Football League)
• Pro Golf
• LPGA Tour (Women’s Golf)
• PGA TOUR (Men’s Golf)
• Pro Hockey
• All NHL Teams
• Stanley Cup Playoffs
• Minor League Hockey
• Pro Soccer
• MLS (Major League Soccer)
• U.S. Soccer National Team
• Pro Tennis
• ATP (Men’s Tennis)
• WTA (Women’s Tennis)
• Other Sports
• Extreme/Action Sports
• Figure Skating
• Fishing
• Horse Racing
• Olympics
• PBA (Pro Bowling)
• PBR (Pro Bull Riding)
• Pro Boxing
• Pro Rodeo
• Tournament Poker
• UFC/MMA (Ultimate Fighting Championship)
• WWE (Pro Wrestling)
• Other Sporting Events

MAXIMUM WILLING TO PAY FOR A SINGLE SPORTS TICKET/INTEREST IN BUYING PARTIAL OR FULL-SEASON TICKETS

• College Sports
• Minor League Baseball
• MLB
• MLS
• NASCAR*
• NBA
• NFL
• NHL

SPORTS EVENTS ATTENDED PAST 12 MONTHS

• NASCAR
• WWE (Pro Wrestling)
• Other Professional Sports Event (Local Market Specific)
• College Sports Teams
• Minor League Baseball Teams
• MLB Teams
• MLS Teams
• NBA Teams
• NFL Teams
• NHL Teams

AVIDITY/LEVEL OF INTEREST IN/NUMBER OF GAMES ATTENDED PAST 12 MONTHS

• College Sports
• Baseball
• Basketball
• Football
• Hockey
• Motorsports
• AMA Pro Racing (Motorcycle/ATV)
• Grand-Am Road Racing
• Formula One (F1) Racing
• IndyCar Series
• Monster Trucks
• MotoGP (Grand Prix Motorcycle Racing)
• NASCAR
• NHRA Drag Racing
• Supercross/Motocross
• Pro Sports
• AFL (Arena Football League)
• ATP (Men’s Tennis)
• European Soccer
• Extreme/Action Sports
• Horse Racing
• LPGA Tour (Women’s Golf)
• Minor League Baseball
• Mexican Soccer
• Minor League Hockey
• MLB
• MLS
• NBA
• NBA D-League (NBA Development League)
• NFL
• NHL
• PBR (Pro Bull Riding)
• PGA TOUR (Men’s Golf)
• Pro Boxing
• Pro Rodeo
• UFC/MMA (Ultimate Fighting Championship)
• WNBA
• WTA (Women’s Tennis)
• Other Sports
• Figure Skating
• Gymnastics
• High School Sports
• Olympics
• WWE (Pro Wrestling)

SPORTS APPAREL WITH TEAM/LEAGUE LOGOS BOUGHT PAST 12 MONTHS

• College Sports
• High School Sports
• MLB
• NASCAR
• NBA
• NFL
• NHL
• WWE (Pro Wrestling)
• Other Sports

See Also: Media

*Willing to Pay for Single Sports Ticket