Dan Heath is focused on making ideas stick. Dan is the Director of Duke Corporate Education and co-author of the book, "Made to Stick: Why Some Ideas Survive and Others Die." A New York Times, BusinessWeek, and Wall Street Journal best-selling author, Dan knows a thing or two about connecting with your audience. In his keynote address, "Making Your Ideas Stick in a Digital Age," Dan will introduce us to the principles of successful ideas at work---and how we can apply these rules to making our own messages "stick" in this new digital age. Dan will also present a breakout session entitled "Made to Stick 2." Don’t miss your chance to meet Dan and get an autographed copy of his best-selling book at this year’s SSRM Conference!

Terry Soto, president of About Marketing Solutions, Inc., is a well-respected voice in Hispanic market strategy consulting and author of "Marketing to Hispanics - A Strategic Approach to Assessing and Planning Your Initiative." Terry’s long list of Fortune 500 company clients include Kraft Foods, Ringling Bros., Coca Cola, Wells Fargo, Walgreens, Winn Dixie, T-Mobile, Disney, Lincoln Mercury and Absolut vodka. In her luncheon keynote, "Creating Right Fit Strategies to Succeed in the Hispanic Market," Terry will highlight tools and resources that companies can leverage to seize the opportunity and gain valuable insights into this sought-after market segment. Terry will also present a breakout session where she will navigate through the critical questions that must be asked and sensitive business strategies involved in this initiative. Don’t miss the opportunity to get an autographed copy of Terry’s book at this year’s SSRM Conference!

Jody Holtzman is AARP’s director of Knowledge Management. Jody has more than two decades of experience helping companies develop and implement competitive strategies and achieve their strategic market goals. At AARP, he oversees the organization’s research, competitive intelligence and strategic analysis functions. A central focus of his research is to understand the needs, wants and preferences of AARP members and prospective members, their intent to join and renew their memberships, as well as their views regarding AARP’s social mission and policy areas. Jody is a member of AARP’s Leadership Team and Strategy Council and is a frequent speaker, leading numerous workshops on aligning strategy and research, and on organizational performance. In his keynote, Jody will share his insights and experiences using data and will discuss new programs the AARP has implemented to increase their membership.

Jonathan Carson is a recognized authority on important online trends with a history of Internet business accomplishments. As Chief Executive Officer of Nielsen BuzzMetrics, he manages the company's operations and client relationships. Jonathan co-founded BuzzMetrics and nurtured it from a two-person start-up to a market leader, with almost no outside capital investment. Jonathan is a leading thinker on the concept of word-of-mouth marketing. In his keynote, "The ROI of Consumer-Generated Media," Jonathan will explain how Consumer-Generated Media (CGM) is reshaping the marketing landscape and share strategies on how you can turn it into a new ROI framework. Jonathan will also be presenting a breakout session that will explain the CGM landscape and share techniques and case studies to leverage consumer-generated media (CGM) and new listening-centered marketing strategies.

Stuart Stevens is one of the nation's most successful political strategists and media consultants. During the past twenty years, Stuart has been the lead strategist and media consultant for some of the nation's toughest political campaigns. Beginning his political career in his native Mississippi, Stuart worked on Thad Cochran's campaigns and has gone on to help elect more governors and U.S. Senators than any other current Republican media consultant. Stuart co-directed the national and regional political strategy, research and media buying for the Bush Campaigns along with George W. Bush’s Chief Media Buyer using every media format. Stuart has appeared as a commentator and guest on CNN, Fox News, The News Hour, The Charlie Rose Show and Politically Incorrect. Stuart is currently a senior advisor for the 2008 McCain presidential campaign. In his luncheon keynote address, Stuart will address the history of political advertising and address questions from the audience on the nuances of this highly sought-after advertising category. In his breakout session, Stuart will connect his audience with answers to more questions on the industry and how to get on the political buy.

Josh Chasin is the principal of Warp Speed Marketing, Inc., a consultancy providing services to marketers, media companies and information providers. Josh is a 17-year veteran of Arbitron, Inc. and was also president of online research company Northstar Interactive. During his career, Josh has been directly involved in the development of audience measurement services for TV, radio, magazines, newspapers, the internet and out-of-home media. He has also designed various syndicated and custom media and marketing research studies, utilizing both online and offline research techniques. In his conference closing presentation, "Doing Business in the Digital Age," Josh culls the key themes from this year's SSRM and channels these lessons into actionable insights you can put to work when you hit the ground running Monday morning. Josh is also presenting two breakouts earlier in the conference focusing on media and technology.