From
local market analysis to trending to consumer profiling,
Scarborough Stat Shop has it all. Learn about
what Scarborough and Scarborough Stat Shop has
to offer. Check out the various service options
and how we can help you get the info you need when
you need it. Click on each of these information
sheets to learn more about our products and services.
Who We Are Scarborough
measures the lifestyle and shopping patterns, media
behaviors, and demographics of American consumers. As
a leading authority on the American shopper locally,
regionally and nationally, Scarborough is the most
widely accepted source of marketing and media information,
and is the key for marketers seeking to acquire and
retain new customers; local media outlets interested
in increasing local ad sales; and agencies who want
to deliver to their clients.
Methodology There
is peace of mind knowing that your research is accurate,
reliable and Media Rating Council accredited. For
more than 30 years, Scarborough Research has been
committed to delivering insights that thousands of
media professionals and marketers use to make daily
strategic decisions.
Stat Shop Scarborough’s
Stat Shop is your one-stop-shop for consumer marketing
intelligence. We offer individual data reports
or in-depth consumer marketplace analyses with over
2,000 consumer categories to choose from. Covering
demographics, lifestyles, shopping patterns, retail
behaviors, technology and media preferences, your
request can be customized locally, regionally and
nationally.
