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Categories Measured  
Automotive
Banking and Financial
Beverages
Business Decision Making
Computer
Demographics
Drugs and Grocery
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VALS
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Lifestyles
Media
Restaurant
Retail Shopping
Sports
Telecommunications
Transportation
Travel
Voting
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SCARBOROUGH STAT SHOP
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MEASUREMENTS

Subscription to Wireless Service

Wireless/Celluar Phone
Amount of Monthly Bill
Brand of Wireless/Cellular Carrier
Features Used on Wireless Handset
     Camera/Picture Taking
     Download Ring Tones
     Download Video Games
     E-mail
     Instant Messaging
     Picture Messaging
     Push to Talk/2-Way
     Stream Video Clipes
     Text Messaging
     Other Internet Features
Payment Plan
     Prepaid Usage
     Receive Bill Each Month
Plan to Purchase
     For Self
     For Other Household Member
Plan to Switch Carrier

Telephone*
International Areas Household Called for
 Personal Reasons Past 30 Days
Long Distance Carrier
Phone Bill Amount Last Month
     Local
     Long Distance

Calling Options Used*
Calling Card
     Local Service Provider
     Long Distance Provider
Collect Call
Prepaid Phone Card
Wireless/Cell Phone

*Household Measurements

 

Measuring Locals Across the Country
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Dallas, TX adults are 46% more likely to spend $100 or more on their monthly cell phone bill, ranking this city #1.

Find out where your city ranks at The Scarborough City Rank at www.weknowthelocals.com


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