Shopping Insights on Today's Working Mom This study examines the distinctive consumer patterns and marketing appeal of women who work full-time and have one or more children at home, and includes information on their shopping habits, media patterns, demographics and lifestyles. This complimentary report is based on a webinar on Working Moms. Both the study and webinar are available for download free of charge. Click here for the PDF file of the free study. Click here to view and listen to the recorded webinar. Click here for more.
