Categories Measured Header
Categories Measured  
Banking & Financial
Beverage
Demographics
Computer & Internet
Drugs & Grocery
Healthcare & Pharma
Home Improvement
Household Shopping
Lifestyle
Media
Restaurant
Retail Shopping
Sports
Telecom
Transportation
Travel
Voting

  • SHoppeD/purCHaSeD onLine paSt 12 MontHS
  • Airline Tickets
  • Other Travel Reservations
  • pLaCeS ViSiteD for an oVerniGHt Stay or LonGer in tHe paSt 12 MontHS
  • nuMber of DoMeStiC airpLane rounD-tripS taken WitHin tHe ContinentaL u.S. in tHe paSt 12 MontHS
  • Business
  • Personal/Vacation
  • Combined Business/Personal
  • Total Trips
  • pLaCeS traVeLeD outSiDe ContinentaL u.S. in tHe paSt 3 yearS
  • nuMber of tripS taken outSiDe ContinentaL u.S. paSt 3 yearS
  • Business
  • Personal/Vacation
  • Combined Business/Personal
  • Total Round-Trips
  • traVeL reLateD
  • Airlines Used Most Often/Used Past 12 Months
  • Airport Used as Point of Departure Past 12 Months
  • Attractions Visited Past 12 Months
  • Cruise Lines Used Past 3 Years
  • Hotels/Motels Used Past 12 Months
  • – Personal/Vacation
  • – Business
  • Rental Car Companies
  • Used Past 12 Months
  • – Personal/Vacation
  • – Business
  • Use of Travel Agent*
  • Used Internet Past 30 Days for Travel Reservations
  • CoMpany purCHaSinG DeCiSion partiCipant
  • Business Travel/Convention Arrangements
* Household Measurements
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