Travel Statistics & Measurements

Scarborough’s comprehensive measurements into travel market research and demographics, including airlines tickets purchased, business travel statistics and international travel provide insights to help planning and marketing efforts. Below is a complete list of Scarborough’s travel market research measurements.

SHOPPED/PURCHASED ONLINE PAST 12 MONTHS

• Airline Tickets
• Other Travel Reservations

PLACES VISITED FOR AN OVERNIGHT STAY OR LONGER IN THE PAST 12 MONTHS

NUMBER OF DOMESTIC AIRPLANE ROUND-TRIPS TAKEN WITHIN THE CONTINENTAL U.S. IN THE PAST 12 MONTHS

• Business
• Personal/Vacation
• Combined Business/Personal
• Total Trips

PLACES TRAVELED OUTSIDE CONTINENTAL U.S. PAST 3 YEARS

NUMBER OF TRIPS TAKEN OUTSIDE CONTINENTAL U.S. PAST 3 YEARS

• Business
• Personal/Vacation
• Combined Business/Personal
• Total Round-Trips

TRAVEL RELATED

• Airlines Used Most Often/Used Past 12 Months
• Business
• Personal/Vacation
• Airport Used as Point of Departure Past 12 Months
• Attractions Visited Past 12 Months
• Cruise Lines Used Past 3 Years
• Hotels/Motels Used Past 12 Months
• Personal/Vacation
• Business
• Rental Car Companies Used Past 12 Months
• Use of Travel Agent*
• Used Internet Past 30 Days for Travel Reservations

COMPANY PURCHASING DECISION PARTICIPANT

• Business Travel/Convention Arrangements

* Household Measurements