Go national with Scarborough Research. Our Scarborough USA+ database is a national study which covers detailed information about all of Scarborough’s 2,000 categories. Use USA+ to learn more about national consumer demographics, shopping patterns, lifestyle patterns, and media usage. Scarborough USA+ also enables you to drill down to regional and local levels, giving marketers the ability to compare and contrast local consumer nuances to national statistics.

Scarborough USA+ has many uses and value to marketers and media professionals alike. Marketers can use Scarborough USA+ information for local market planning, brand development, increasing market penetration, and, ultimately, acquiring and retaining more customers. Media professionals can use the data to analyze the value of one market against another, eliminate misconceptions about a region, and generate more revenue in national, regional and local sales.

Scarborough USA+ is the aggregate of the 81 local markets that Scarborough surveys along with an additional sample taken from the balance of the United States. The data was collected from adults 18+ via telephone interview, product booklet, and television diary.